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Atari-branded hotels with e-sports studios and game rooms are coming to the US

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Atari-branded hotels with e-sports studios and game rooms are coming to the US

Atari has licensed its name for a number of brand partnerships in the gaming space, but the company’s latest deal to build eight Atari-branded hotels marks its foray into the hospitality industry. The company announced a licensing deal with US real estate developer True North Studio and GSD group to build eight hotels in the…

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